DBI LIFE is an off-shoot of Dakota Business Insurance Group. We just think life insurance is so important, it deserves it's own sub-brand, and extra special attention. It really is that important.
Read on to discover why.
At DBI Life, we’re an extension of the estate planning foundation at Tomac & Tomac, PLLC, where we’ve guided families in Rapid City, the Black Hills and beyond through asset protection, disability planning, and end-of-life preparation. But we’ve heard a recurring story: traditional long-term care insurance often falls short—too expensive, hard to qualify for, or simply unavailable. That’s why we launched DBI Life, to offer a broader range of life insurance products that address real-life needs, from final expense coverage for dignified farewells to whole life policies for wealth accumulation and IULs for tax-deferred growth. Our team, led by Jerad Tomac and featuring Brian Blair’s life insurance expertise, works to complement your existing plans without disrupting trusted relationships.
DBI Life was born from a deep commitment to helping families protect their futures, rooted in the estate planning expertise of Tomac & Tomac, PLLC. For years, our law firm has guided clients across Western South Dakota through the complexities of safeguarding assets, preparing for end-of-life needs, and addressing disability scenarios with personalized care.
However, we recognized a common challenge: many families struggled to find reliable, accessible long-term care options. Traditional solutions often proved too costly, restrictive, or unavailable. This insight inspired us to expand our mission. By partnering with trusted providers, DBI Life now offers a comprehensive suite of life insurance products designed to address a wide range of needs, including end-of-life planning through final expense policies, long-term care protection with living benefits, wealth transfer opportunities via whole life or indexed universal life (IUL) policies, buy-sell agreements for business continuity using term or permanent coverage, and tax-deferred wealth creation with IULs or annuities. Our offerings include term life insurance for temporary protection (e.g., 10, 15, 20, or 30-year terms), whole life insurance for permanent coverage with cash value accumulation (including simplified issue and guaranteed issue options for easier qualification), accidental death benefits for additional security, and annuities that provide retirement income with potential bonuses and lifetime benefits. These solutions complement your estate plan, offering financial support for chronic illness, disability, or other needs while helping preserve your assets. Our goal is to bring the same client-centered approach to insurance, respecting your existing advisor relationships and tailoring solutions to your unique needs, whether you’re in Rapid City, Spearfish, or beyond.
We go beyond basic coverage to provide solutions that fit your life stage—whether it’s term life for temporary needs like mortgage protection, whole life for permanent security and cash value growth, IULs for flexible wealth building and tax advantages, or annuities for retirement income stability. These products can support long-term care through living benefits, facilitate buy-sell agreements for businesses, enable smooth wealth transfer to loved ones, and offer disability protection without draining assets. All while aligning with your estate goals.
What is DBI Life?
DBI Life is a natural extension of our work at Tomac & Tomac, PLLC, where Jerad and Jennifer Tomac have guided families in estate planning for years. Inspired by clients’ challenges in finding suitable long-term care options, we launched DBI Life to offer life insurance products with living benefits—policies that provide support for chronic illness, disability, or other needs while aligning with your estate plan.
How do living benefits in life insurance work?
Living benefits allow you to access a portion of your life insurance policy’s value during your lifetime under specific conditions, such as chronic illness (e.g., inability to perform daily activities like bathing or eating), critical illness (e.g., cancer, stroke), terminal illness, or sometimes disability. These funds can help cover care costs, medical expenses, or other needs without depleting your savings or estate, preserving your legacy for your heirs.
How does DBI Life fit with my existing estate plan?
Our approach at DBI Life builds on the holistic estate planning we’ve always done at Tomac & Tomac. Life insurance with living benefits complements your trusts, wills, or other strategies by providing a financial safety net for unexpected health challenges. This helps protect your assets, supports dependents, and aligns with your long-term goals. We’re happy to collaborate with your current advisors to ensure a seamless fit.
I already have a financial advisor. Will DBI Life interfere with that relationship?
Absolutely not. We deeply value the trusted relationships you’ve built with your financial advisors, many of whom we know through our referral network at Tomac & Tomac. DBI Life is here as an option for those seeking new solutions or who don’t yet have a trusted professional in this area. Our goal is to complement, not disrupt, your existing plans. If you’re happy with your advisor, we respect that fully.
Why focus on life insurance with living benefits?
Through years of estate planning, we’ve seen a recurring challenge: traditional long-term care insurance is often expensive, restrictive, or unavailable for many clients. Life insurance with living benefits fills this gap by offering flexible, tax-advantaged (in most cases) support for care needs while also providing a death benefit. It’s a versatile tool that enhances your estate plan’s resilience.
Are these products right for me?
Living benefits are a powerful option, but they’re not one-size-fits-all. Whether they’re right for you depends on your health, financial goals, and estate planning needs. We offer no-obligation consultations to explore how these solutions might align with your situation. We’ll review your goals and, if you have an advisor, can work alongside them to ensure the best fit.
Do I need to be a Tomac & Tomac client to work with DBI Life?
No, DBI Life is open to anyone seeking innovative insurance solutions. While our roots are in estate planning at Tomac & Tomac, we’re excited to help new clients discover how life insurance with living benefits can protect their future. If you’re already a client, we’ll ensure any solutions integrate seamlessly with your existing plan.
What if I have a referral partner who is also a client of Tomac & Tomac?
We cherish our referral partners, many of whom are clients themselves, and we’re committed to honoring those relationships. DBI Life is designed to support, not compete with, the professionals you trust. If you’re a referral partner reading this, rest assured we’ll continue to collaborate respectfully and transparently to serve our mutual clients’ best interests.
Are there any risks or limitations to living benefits?
Living benefits vary by policy and provider. Eligibility depends on specific criteria (e.g., medical diagnoses or certifications), and benefits may be subject to waiting periods, caps, or other terms. Accessing living benefits may also reduce the death benefit available to your beneficiaries. We’ll walk you through all details to ensure you understand the policy fully. Always review terms with a licensed professional.
At DBI Life, our team is dedicated to supporting you with expertise and care. Meet the professionals behind our mission:
